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La librairie CatalyzNet : Généralités
Les livres que nous vous recommandons dans cette catégorie :
 | Forgotten Fads and Fabulous Flops: An Amazing Collection of Goofy Stuff That Seemed Like a Good Idea at the Time Paul Kirchner. |
| Working With Emotional Intelligence Daniel P. Goleman. |
| Marketing Management (11th edition) Philip Kotler. |
| Power Pricing: How Managing Price Transforms the Bottom Line Robert J. Dolan, Robert J. Doan, Hermann Simon. |
| The Market Driven Organization : Understanding, Attracting, and Keeping Valuable Customers George S. Day. |
| Market Driven Strategy : Processes for Creating Value George S. Day. |
| Services Marketing. Integrating Customer Focus Across the Firm. Valarie Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. |
| Marketing Research: Methodological Foundations Gilbert A. Churchill, Dawn Iacobucci. |
| The 22 Immutable Laws of Marketing Al Ries, Jack Trout. |
| Ama Complete Guide to Small Business Marketing Kenneth J. Cook. |
| AMA Complete Guide to Strategic Planning for Small Businesses Kenneth J. Cook. |
| Ama Complete Guide to Marketing Research for Small Business Holly Edmunds. |
| Marketing Plans That Work, Targeting Growth and Profitability Malcolm H. B. McDonald, Warren J. Keegan. |
| The Cluetrain Manifesto : The End of Business As Usual Rick Levine, Doc Searls, David Weinberger, Christopher Locke. |
| Usability Engineering Jakob Nielsen. |
| Kotler on Marketing : How to Create, Win, and Dominate Markets Philip Kotler. |
| Segmentation and Positioning for Strategic Marketing Decisions James H. Myers. |
| Principles of Marketing Philip Kotler, Gary Armstrong. |
| Marketing for Hospitality and Tourism Philip Kotler, John Bowen, James Makens. |
| Emotionale Intelligenz. Daniel Goleman, Friedrich Griese, Übers.. |
| Social Marketing. Philip Kotler, Eduardo Roberto. |
| Business Plans for Dummies John B. Schulze, ,, Paul Tiffany, Steven D. Peterson. |
| Marketing for Dummies Alexander Hiam, Al Reis. |
| Ama Complete Guide to Small Business Advertising Joe Vitale, Joseph G. Vitale, Anne Knudsen. |
| Market Segmentation: Conceptual and Methodological Foundations Michel Wedel, Wagner A. Kamakura. |
| Marketing Management Support Systems: Principles, Tools, and Implementation B. Wierenga, Gerrit Harm Van Bruggen, Gerrit Van Bruggen. |
| Building Models for Marketing Decisions Peter S.H. Leeflang, Department of Economics, University of Groningen, Netherlands. |
| New Product Diffusion Model (with Floppy Diskette) Vijay Mahajan, Eitan Muller, Yoram Wind. |
| Marketing on a Tight Budget: An Action Guide to Low Cost Business Growth Patrick Forsyth. |
| Global Marketing Management (6th Edition) Warren J. Keegan. |
| Services Marketing: Text, Cases and Readings Christopher H. Lovelock. |
| Marketing Management: Analysis, Planning, Implementation, and Control Philip Kotler, Phillip Kotler. |
| Design and Marketing Of New Products Glenn Urban, John R. Hauser, Glen L. Urban. |
| Principles of Marketing (Learning Guide) Kotler. |
| Multimedia and Hypertext : The Internet and Beyond Jakob Nielsen. |
| Marketing für Dummies Alexander Hiam. |
| Emotional Intelligence: Why It Can Matter More Than IQ Daniel Goleman. |
| The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making Thomas T. Nagle, Reed Holden, Reed K. Holden. |
Pour chacun de ces livres, nous vous recommandons également une sélection de livres apparentés.
N'hésitez donc pas à parcourir notre librairie, réalisée en partenariat avec la librairie en ligne Amazon.
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Les icônes grisées signalent un livre qui est soit momentanément indisponible, soit disponible uniquement auprès de particuliers (livres neufs ou d'occasion).
Avertissement: Les prix mentionnés le sont à titre indicatif. Seuls les prix indiqués sur les sites Amazon font foi.
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Dernière modification :
13 juin 2007
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