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CatalyzNet Bookstore : Services' marketing
In that category, we recommend the following books :
 | Services Marketing. Integrating Customer Focus Across the Firm. Valarie Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. |
| La Stratégie de relation client : un support dynamique de management de la relation client Pierre Alard, Damien Dirringer. |
| CRM : Les clés de la réussite Pierre Alard, Pierre-Arnaud Guggémos, Patrick Gounelle, . |
| CRM Customer Relationship Management : La Gestion de la relation client Stanley Brown. |
| Total Quality Service: Principles, Practices and Implementations Dean H. Stamatis. |
| How To Measure Service Quality and Customer Satsifaction : The Informal Field Guide for Tools and Techniques Chuck Chakrapani. |
| Services Marketing: Text, Cases and Readings Christopher H. Lovelock. |
| Services Marketing: European Perspectives Christopher Lovelock, Barbara Lewis, Sandra Vandermerwe. |
For every of those books, we also recommend a selection of related books.
Do not hesitate to walk through our bookstore, in partnership with the famous online bookstore Amazon.
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A greyed icon means either that the book is temporarly unavailable, or a book which is sold by private persons (new or occasion).
Disclaimer: Prices mentioned here are only indicative. Only the prices indicated on Amazon sites are liable.
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Last modified :
13 juin 2007
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Tél. : +41 (0) 22 8 404 404, Fax : +41 (0) 22 8 404 400 |
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