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Philip Kotler, et al, Marketing Management, 11e edition + Funky Business en cadeau ! |
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Philip Kotler, Collectif, Le marketing en mouvement |
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Jacques Lendrevie, et al, Mercator : Théorie et pratique du Marketing |
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Rodolphe Durand, Guide de management stratégique : 99 concepts clés |
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Christian Barthélémy, et al, Méthodes de vente pour les banques à réseaux |
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