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 | James H. Myers Segmentation and Positioning for Strategic Marketing Decisions
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Paperback $32.97;£23.40;EUR 42,90; EUR 33,87 |
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Hardcover $49.95 |
| Other recommended books : |
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Peter S. H. Leeflang, et al, Building Models for Marketing Decisions |
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Sally Dibb, Lyndon Simkin, The Market Segmentation Workbook: Target Marketing for Marketing Managers |
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Art Weinstein, The Haworth Press, Handbook of Market Segmentation |
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Malcolm McDonald, Ian Dunbar, Market Segmentation : How to do it, how to profit from it |
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Michel Wedel, Wagner A. Kamakura, Market Segmentation: Conceptual and Methodological Foundations |
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Richard P. Bagozzi, Advanced Methods of Marketing Research |
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13 juin 2007
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