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Seminars

These seminars are not designed to be offered through Internet, and hence are available for our local customers only (French speaking area of Switzerland, French departments at the border of this area)..

At the moment, our seminars comprise three different modules:

	Marketing plan.
	Internet marketing.
	Services marketing.

If you need more information about our seminars, don't hesitate to contact us.

MARKETING PLAN

This seminar is normally given in French, but can also be conducted in English in your own company.

The marketing plan is the main asset for any commercial strategy, it is the key success factor which will determine the future of your company.

This three-day seminar will enable you to answer the main following questions:

	What benefits can be expected from a marketing plan?
	What is strategic marketing?
	How does one design an effective marketing plan?

OBJECTIVES

	To reinforce your marketing knowledge.
	To design a real marketing plan: your own.
	To get acquainted with the necessary tools.

PROGRAMME

	Basics of strategic marketing.
	Industrial, consumer goods and service marketing.
	Knowing the market and the environment.
	Defining objectives and strategies.
	Proper use of marketing-mix.
	Implementation and control.

The third session is reserved for the presentation of marketing plans realised by the participants, and for the audit of these plans.

PRACTICAL ACHIEVMENT

At the end of this seminar, you will have designed a complete marketing plan, commented and audited by marketing specialists. You will be able to reproduce the marketing process within your company.

Back to seminar summary.

If you need more information about our seminars, don't hesitate to contact us.

INTERNET MARKETING

This seminar is normally given in French, but can also be conducted in English in your own company.

Internet a new and promising media.
How can your company best take advantage of the Web assets ?

During this two-days seminar, the questions you are asking yourself about Internet will be examined:

	What are the unique properties of Internet ?
	How will it influence the marketing-mix ?
	How to integrate Internet into your marketing plan ?
	What are the key success factors of a Web presence for your company ?

OBJECTIVES

	Identify the benefits for your company of your presence on this media.
	Design the concept of your own Internet site.

PROGRAMME

	The specific caracteristics of Internet.
	The different types of sites.
	The implications of an Internet presence on your marketing plan.

Important notice : the basics of marketing are necessary to the fully understanding of this seminar. This knowledge can be acquired during the seminar "Marketing plan".

PRACTICAL ACHIEVMENT

During this seminar, you will realise the concept of your Web site in accordance to your activities and company's objectives. You will be able to write up a brief for a Web designer.

Back to seminar summary.

If you need more information about our seminars, don't hesitate to contact us.

SERVICE MARKETING

This seminar is normally given in French, but can also be conducted in English in your own company.

Service marketing has some unavoidable pecularities. How to incorporate them into the marketing process ?

The analogies and differences between traditional marketing and services marketing will be investigated :

	What are the specificities of service marketing the SMEs must take into account ?
	How to adapt the marketing tools ?
	How to manage an efficient marketing process ?

OBJECTIVES

	To identify the caracteristics and the constraints of services.
	To integrate these specialities into your marketing plan.

PROGRAMME

	The caracteristics of services marketing.
	Customers' fidelisation.
	Cost implications of services.
	Adaptation of the company's culture and marketing plan.

Important notice : the basics of marketing are necessary to the fully understanding of this seminar. This knowledge can be acquired during the seminar "Marketing plan".

PRACTICAL ACHIEVMENT

During this training, you will be put into real situations and will have to solve them according to your marketing strategy.

The seminars mentioned there are given in French.

Back to seminar summary.

If you need more information about our seminars, don't hesitate to contact us.

Last updated : 04 November 2006