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What is strategic marketing ?

Marketing comprises a strategic dimension as well as an operational one.
The know-how of CatalyzNet covers strategic marketing.

All the steps of setting up marketing can be represented by a pyramid, or even an iceberg with its visible and invisible parts, which can be broken down into five elements.

KNOWLEDGE

	satisfy clients desires
	anticipate changes in the market environment

OBJECTIVES

	segment the market
	determine the key clients
	concentrate on the most profitable elements

STRATEGIES

	position the products
	determine the composition of the marketing-mix

PLAN ACTIONS

define and co-ordinate the marketing actions

ACTIONS

	offer clients attractive products
	ensure the visibility of the company on the market

There is often confusion between marketing and advertising, which is the visible part of the iceberg and puts itself into place naturally once the marketing strategy has been defined. CatalyzNet will accompany you to reinforce the knowledge, define your objectives and your strategy, as well as to plan of your actions. Your company will then be in a position to implement meaningful actions.

CatalyzNet will accompany you to set up all the steps of your marketing strategy so as to assure the success of your company.

Last updated : 04 November 2006